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Magnetic Ideas

Hello ,

In our Nov 24 issue we dig-in on helping your brand stand out from the pack. We share why kindness could be your brand's unique superpower, plus how to infuse more 'human' into your brand research. Discover how to leverage your brand's personality to fight against competitor parity and what 15 years of peaking under the hood of some of Australia's best employers has told us. Enjoy!

Photo of Simon Druery - Managing Director at Belong Creative

Simon Druery

DIRECTOR - Belong Creative

Belong Creative Celebrates 15 years

Why Kindness is at the Heart
of Emotional Branding

When brands genuinely care, they create bonds that go beyond transactions and resonate deeply with people’s values. Kindness fuels brand loyalty, elevates trust and creates a more authentic connection.

Learn more
Close up of water drops on woven threads of a spider web

The Invisible Thread:
3 ways research uncovers the story your brand isn't telling.

From decoding the silence, to going deeper on the 'why' to find your true north we share the best ways to infuse more 'human' into your research approach.

Read More
Mix of famous celebrity images

What's your brand personality?

When you have product and service parity with your competitors, the one thing that can set you apart is brand personality. Here's how to leverage this powerful branding tool.

Learn how

What do Australian employees value most?

For 15 years we've been asking this question
of many of Australia's most sought after employers. We've drawn on thousands of employee voices to uncover the top 5 most valued attributes.

See results

QUICK LINKS


> Who cares if it's real or not! 

An image of a girl and a puppy in terrifying circumstances (amidst Hurricane Helene) went viral. Does it matter that it was a fake?  View image


> LinkedIn says goodbye to 'Celebrate an Occasion' templates

Why not swap these dated cheesy graphics with bespoke branded graphics for your employee ambassadors to share! See creative


> Is your web home page hook-worthy?

The top of your home page on your website should act like a billboard. Check out these examples and see what works and what doesn't. See examples

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