Hello ,

In our Feb 25 issue, we're in the mood for love. We go deep into how talent brands play cupid, and how consumers fall in love with brands. Let's not forget some team love - with ways to enhance belonging, plus we share our own team values. We end our brand adoration with some furry love, and Valentine's Best Commercial's ever! Big love.

Simon Druery

DIRECTOR - Belong Creative

How branding helps differentate one employer from the next

Finding a 'Perfect Match'. How branding plays Cupid between employer and talent.

Finding a job to love is one of life's biggest challenges. That's where branding has an essential role to play. To stop job seekers 'swiping left' Employer Branding has evolved to help differentiate one employer from the next. This is how it works.

Learn more

How do we fall in love with Brands?

As consumers, we can fall in 'love' with brands if our personal values align with how we perceive the brand's values. What can be confusing though is the difference between Corporate Values and a Value Proposition - both of which help create 'magnetic' brands but in different ways. Here we explain how they work.

Learn more

Deepening 'Team Love'

in 5 Meaningful Ways

Do you feel you can show up as yourself, share your ideas, be heard and make a difference at work? You can foster more belonging by strengthening your team's bond between your purpose, mission and values. Here's our
5 Meaningful Ways to ensure nurturing
your team's connection is not left to a
'poster on the wall'.

View now

What we're passionate about at Belong Creative

Our values at Belong Creative are very important to us. They reflect what we believe in and by living them daily we feel more united as a team. We also don't take them for granted and review them quarterly to make sure we are authentically using them to make better decisions.

Explore now

QUICK LINKS

> The Most Loved Brands in APAC 2024

Find out which brands Australians love the most. You can filter by country and category. Discover more

> It's National 'Love Your Pets Day' 20/2

Meet the furry friends most loved by the Belong Creative team and collaborators! Meet them

> The 35 Best Valentine’s Day Campaigns Ever!

From heartfelt storytelling to viral genius, these Valentine’s Day campaigns set the gold standard for brand love. Get inspired

'Magnetic !deas' has landed in your inbox as you've shared your details with us, either by downloading content, or as a collaborator with Belong Creative.