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Magnetic Ideas

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Our Nov 25 issue helps you and your brand thrive during change. With social, market, economic, tech and geo-political shifts aplenty - standing still means getting left behind. Learn how to be more agile as a Brand or Marketing Manager. Know the 10 trigger points that spark a brand review. We've got practical advice on ensuring your CVP or EVP stays current, plus what an agile brand looks like along with real examples to inspire you. Throw in a dash of kindness, brand governance and brand future-proofing and you're all set to take on our world of perma-change with confidence. 

Photo of Simon Druery - Managing Director at Belong Creative

Simon Druery

DIRECTOR - Belong Creative

How to be an agile Brand and Marketing Manager in an era of constant change.

Agility has become the defining skill for modern Brand and Marketing Managers. This blog shares eight practical ways to stay grounded, purposeful and effective, helping you guide your brand and team through change with confidence and care.

Learn how

What does an agile brand look like

Agility isn’t just about moving fast, it’s about evolving with purpose. Discover what defines a truly agile brand and how clarity, connection and belonging help brands thrive through change.

Learn more

10 trigger points to refresh your Corporate or Employer Brand

Brands evolve. Discover ten key triggers that signal it’s time to realign your corporate or employer brand, ensuring it continues to reflect who you are today and creates belonging for the people who matter most.

Learn more

Leading with kindness can be good for your brand

World Kindness Day is more than a celebration - it’s a reminder that care creates connection. When brands lead with kindness, they inspire belonging that lasts. Join the conversation via our LinkedIn post.

See post

How to keep your brand's value proposition fresh and authentic 

Your Value Proposition is your brand’s promise. But promises need to evolve too. Learn seven ways to refine and refresh your CVP or EVP, helping your brand stay relevant, resilient and connected to the people who make it matter.

Discover the ways

QUICK LINKS


> 6 real world examples of brands keeping their Value Proposition fresh

Even the strongest brands need a refresh to stay connected to what people value most. Discover how six Australian and global brands redefined their Value Propositions to stay true, relevant and full of belonging. Explore the brands  


> How Brand Governance is becoming a growth engine for Agile Brands

As brands grow faster and content multiplies, governance becomes a growth tool, not a guardrail. Discover how 2025’s leading brands are redefining governance for consistency, trust, and agility. Discover  


> 10 strategic moves to future-proof your Brand and Value Proposition

The future belongs to brands that adapt with clarity and purpose. This article explores ten key considerations to help you strengthen your brand’s agility, relevance, and resilience in a changing world. See the moves  

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