Boost your creativity by reading this! |
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Did you know that reading fiction books has a positive impact on your ability to think creatively? Our Senior Creative, Andrea, digs into some of the unexpected benefits of getting absorbed by your next favourite page-turner. |
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The key to rebranding a global market leader was localisation. |
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To position CXC as a truly global business with operations in 64 countries worldwide, a more sophisticated brand positioning was required. Beyond maturing the look and feel, a key challenge was also to make the brand feel relevant in local markets. |
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5 surprising leadership lessons from coaching my son's soccer team. |
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A virgin soccer coach, with zero training - what had I got myself into? From the kid's lofty ambitions, pre-teen temper tantrums, tears, high-fives, early claims of 'rookie coach of the year' to twisting my ankle, I learnt 5 key lessons from these young kids about how to lead and inspire a team. |
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QUICK LINKS
> Crafting your Return-to-Office Communication Strategy?
Some big questions to be answered as the world heads back into the workplace. Insights from ad industry guru David Sable. Read Article
> Your one-stop to keep up-to-date on all things AI. At Belong Creative we subscribe to Superhuman - a daily email on the latest developments in AI to keep us abreast of new tools and technologies and how to leverage them. Subscribe
> The most controversial TV ads of all time.
From Pepsi to Peloton, these ads got people talking (and not in a good way)! See List |
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