Hello ,

In our April 25 issue we're here to help you tell better brand stories. Want to become a storytelling master? Check out our easy-to-follow 7-step framework. We also feature 7 brilliant brand narratives and explain why they work. Plus we dig deep into how to create a 'storytelling movement' to build culture in your organisation. We wrap up with one of my all-time favourite TV ads (a masterclass in storytelling of course) and how a coffee brand used stories to boost their market share. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

Be a better brand storyteller

Stories move people and memorable brands know how to tell them well. Discover why storytelling sticks, what makes it powerful, and see 7 brilliant brand examples that connect, inspire and convert.

Discover how

EVP Campfire: Storytelling your way to culture and belonging

The best employer brands don't just communicate; they connect. Explore how the enduring tradition of campfire storytelling can illuminate your Employee Value Proposition, foster culture, and ignite a genuine sense of belonging in the workplace.

Learn more

Tool: How to structure Compelling Character-Driven Stories

Ever wanted an easy storytelling framework to follow to help you tell better stories? This is it - with practical tips and examples to help you bring your character's journey to life.

Download now

6 reasons Storytelling is good for your Value Propositions

A compelling Value Prop needs more than just facts - it needs a story. Discover six reasons why storytelling makes your brand messages more engaging and authentic.

QUICK LINKS

> NRMA’s “Job Seeker” Ad: A Story of Helping Hands

This iconic 1999 ad captured hearts with its simple yet powerful message—helping others always pays off. So memorable, it earned a spot among the top automotive ads of all time. Its powerful storytelling even inspired a revisit in 2014 for NRMA’s 90th anniversary. Watch here

> How Storytelling Makes Us Uniquely Human

Storytelling is at the heart of human intelligence—something AI can’t replicate. Discover how reading nurtures creativity, deep thinking, and the uniquely human ability to connect ideas. Learn more

> How Storytelling is Brewing Success for Nescafé

Creativity and storytelling are the secret ingredients behind Nescafé’s market growth. See how compelling brand narratives and bold ideas are reshaping the coffee industry. Discover how

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