Hello ,

In our August 25 issue we share how to craft a magnetic Customer Value Proposition (CVP) and why it matters - especially to your sales and marketing teams. Grab the 6 key business foundations infographic - that every authentic brand needs. We clear up the difference between Corporate Values and Value Propositions, plus share a Case Study that shows the power of a single-minded essence to inspire a rebrand. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

What is a CVP and why does it matter

Most brands want to stand out, but few can clearly explain why they matter. In this article, we unpack how a strong Customer Value Proposition helps you cut through with clarity, connect meaningfully and build lasting brand loyalty.

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Discover the 6 key business foundations that shape an authentic brand

This infographic outlines the essential elements every brand must leverage to ensure it authentically represents a business.

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How does a CVP support Sales & Marketing?

Sales and marketing both rely on one thing: clarity of value. In this article, we explore how a strong CVP helps your brand cut through, align teams and move customers from interest to action with confidence.

Explore how

Do you know the difference between

Value Propositions and Corporate Values?

Corporate Values and Value Propositions are often confused, even by seasoned professionals. In this LinkedIn article, we clarify the difference, explore how each one supports brand, culture and business goals, and share practical steps for defining and embedding them effectively.

Case Study: How a bold brand essence created a fresh, new look

Following a demerge, we developed a bold, brand essence: 'Fearless Navigators' to guide the reimagining of this brand for a leading Recruitment & Talent Engagement Advisory Firm.

View Case Study

QUICK LINKS

> Want your brand to appear in Google AI Overviews?

Leveraging your CVP to build topical authority is a leading strategy as tradtional SEO tactics shift towards AI-powered search. View strategies

> Bold rebrand marks TripAdvisor's 25th anniversary.

We love this bold rebrand by Koto which refreshes the brand's iconic owl, Ollie, for a more expressive and traveller-focused identity that captures the authentic emotion of real travel experiences. Have a look

> Experience-led growth: A new way to create value.

McKinsey suggests a strategy focused on improving the experience of existing customers can deliver double the growth of competitors. See article

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