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Magnetic Ideas

Hello ,

In our Jul24 issue we tackle the tricky balancing of stakeholder opinions, plus how to choose the right people to represent your brand. We've got an exciting announcement about the Talent Industry's biggest awards. There's also the Power of 6 - a simple framework to maximise content creation. To finish, we look at a national FMCG campaign built around AI, plus watch-outs for 'AI-washing' and improving accessibility. Enjoy!  

Photo of Simon Druery - Managing Director at Belong Creative

Simon Druery

DIRECTOR - Belong Creative

Managing Stakeholders in Brand Projects

Calling all Stakeholders - what do you
think of our new brand?

Who has the biggest say? Are all opinions equal? Stakeholders can make or break your ability to bring a great brand to life. Our insights article explores some of the ways you can nurture a smoother journey for your branding project.

Read more
Sourcing and Supporting Brand Ambassadors

Are you selecting the right ambassadors for your brand?

Choosing the right people to share their stories and be your 'brand ambassadors' can be a challenging task. But with these helpful guidelines it can turn into a wonderfully rewarding process.

View Guidelines
Finalists announced for 2024 ITAs

Our projects have been recognised as some of the best in the Talent Industry in 2024!

We'd love to congratulate our clients Aveo
(3 x Finalist in Excellence in Employer Branding, Best Use of Video, Best Careers Website) and TPG Telecom (Finalist in Best Use of Video) for the upcoming 2024 ITAs (Internal Talent Awards). Check out our case studies and see why they've been recognised by the judges for these prestigious awards.

View Aveo Case Study
View TPG Telecom Case Study
Content creation infographic

Maximise your Content Creation efforts with the Power of 6!


Creating content is a never-ending task for Marketing Managers. Want to get more out of your content creation? Use the Power of 6 as a step-by-step framework to maximise the effectiveness and efficiency of your creation efforts.

Download infographic

QUICK LINKS


> When AI, gratitude and chocolate combine...   

Cadbury is harnessing gen-AI to celebrate the unsung heroes of community sports in this national campaign. We got all the way in until the mega-disclaimer!  Give a cheer


> Company fined $US400K for 'AI-Washing'
Businesses of all sizes that are claiming their products use “AI” (even if minimal or not at all) could be in for a rude shock if they mislead customers. Read more


> Accessibility is being standardised and mandated
News from the EU suggests 'Accessibility' will become standardised and mandated by governments in the next few years. Could Australian brands be doing more? Read more

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