The power of rituals: How traditions strengthen culture |
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Culture is more than values on a wall - it’s what people experience every day. From better onboarding to recognition and sharing more authentically - it's the rituals you create that help make culture visible, foster connection and reinforce your brand. Ready to embed rituals that truly matter? |
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What Christmas symbols reveal about brand storytelling
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From twinkling lights to the star on top of the tree, Christmas shows how simple symbols can shape connection and identity. This piece breaks down how brands can use intentional visual cues to build recognition and belonging. |
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2025 Wrap - a year of building brands people feel
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Simon shares a very personal reflection on Belong Creative’s 2025 highlights, featuring the power of human-centered storytelling, award-winning branding, and creative projects, along with how he stepped out of his comfort zone to help take belonging from an idea to having more direct impact on clients and the world. |
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The Christmas table that keeps getting bigger |
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Christmas has a beautiful way of reminding us what true inclusion feels like. Karen shares how one big-hearted Italian family don't just fit people in; they welcome everyone in with open arms. And how their simple act of generosity deepens connection and belonging. |
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QUICK LINKS
> Coca Cola's epic Christmas fail using AI
When nostalgia meets AI, the results don’t always land. This article breaks down why Coca‑Cola’s 2025 Christmas ad has sparked backlash and what it reveals about brand authenticity in a high-tech world. Read more
> The World's Best Christmas Ads 2025
Love holiday advertising that actually hits the mark? This roundup of 2025’s best Christmas ads offers fresh examples of how brands use emotion, humour and storytelling to connect with audiences at Christmas. See the list
> Beyond the Star: The Evolution of the Christmas Tree Topper
Think the star is the only way to top a tree? From wax angels to oversized floral sprays, we trace the history of the holiday’s most important finishing touch. Learn how tree toppers evolved from religious symbols into the ultimate statement of personal style. Discover how |
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