Hello ,

In our July 25 issue we help you become a better listener as to what your customers and employees are saying about your brand - there are tools, strategies and examples to get you going. I get a bit emotional in my latest podcast appearance - listen in for the latest in branding, AI and how Belong Creative was born. Check out our latest case study that drove an acquisition increase of 75% via their website. To wrap up there's a cool TED talk on boredom - turns out that being quiet helps you listen to your ideas better. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

7 ways you can be a better listener for your brand

If your brand isn’t tuned into what your audience is really saying, you could be missing more than just feedback. Explore proven ways to listen with purpose, plus examples of how leading brands turn customer insights into better business performance.

Explore how

To shape a better employee experience start with listening

Listening to customers is expected, but what about your employees? This article explores how brands are building stronger cultures and more authentic EVP strategies by tuning into the voices that shape them from the inside.

Discover how

5 Powerful Tools to Measure Brand Sentiment

People don’t just interact with brands, they form feelings about them. By listening to your brand sentiment you tune into those emotions, uncover hidden risks, and spot what’s building real connection. Discover 5 powerful ways to listen better, respond smarter, and lead a brand people want to belong to.

View tools

Why has our work for AFCA been nominated for 2 Awards?

Through authentic storytelling and a refreshed digital presence, Belong Creative helped AFCA grow followers by 26.5%, improve dwell time on their careers website by 756% and reduced hiring costs of an estimated $184,000. It's these results that have seen our work nominated as a FINALIST in 2 x ITA Awards (Excellence in Employer Branding and Best Careers Website).

View Case Study

NEW Podcast - Our Brand Strategist emotionally reflects on his career, excellence in branding and nurturing belonging.

Learn more about why brands should focus on building community, not selling 'stuff'. Plus how brands should 'take a stand' as a coherent lighthouse while also being more fluid, vulnerable, transparent and more human in the era of perma-change - and lots more!

Listen now

QUICK LINKS

> Managing stakeholders starts with listening.

Effective teams are built on understanding, not just updates. Learn how to involve your team and listen in ways that drive alignment, trust and belonging. Discover how

> Boredom could be the secret ingredient to tapping into your next big idea.

This TED Talk explores how stepping back can open up surprising space for creativity, and how to give yourself time to truly listen internally. Learn how

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