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Magnetic Ideas

Hello ,

In our May24 issue we get personal with our founder about the unexpected catalyst from which Belong Creative was born. Then shift gears to reveal the power of personal branding and how it can amplify your corporate brand. We dig into why the art of briefing can forge better relationships. And ask you, is this Apple's worst ad ever? Last up, check out a very thoughtful AI Playbook that's reaffirming what real beauty looks like. Enjoy!

Photo of Simon Druery - Managing Director at Belong Creative

Simon Druery

DIRECTOR - Belong Creative

Group of diverse young people laughing at what they are watching on the phone

Our origin story. Discover how
Belong Creative was born

From crying on the couch to creating a brand consultancy built around belonging, our founder Simon shares his personal journey of how it all began.

Watch video
Group of people at a table talking

Can a leader's personal brand positively influence a corporate brand?

Our guest blogger, marketing expert Jocelyn Robinson, explores how enhancing your visibility can boost your ability to lead effectively and authentically, PLUS the positive influence on your Corporate Brand.

Read more
Creative Rubric

How to build better relationships through B.R.I.E.F

Every project, whether you're working with
an external creative partner, or internal stakeholder, is an opportunity to create better relationships. Karen shares her philosophy
that helps guide collaborative excellence.

Read more
Women with a bowl of bolognese

Apple apologises after new ad appals creatives.

How could they get this so wrong? When creatives are feeling more vulnerable than ever with tech and AI squeezing the industry, this is a huge miss from the company who's backbone has been built on lifting creatives up. What do you think?

Watch the Ad

QUICK LINKS


> Dove does it again. This time with AI.   

Dove has developed a Playbook on how to create AI images that are representative of real beauty. Download Playbook


> Eyeball-grabbing ads
Here's 10 crazy ads that have won the hearts of their audience.
Click for a laugh!


> Your Google Endorsed 'Blueprint' for Content Creators
Drive better content with this simple Content Creation Checklist that supports Google's E-E-A-T principles: Expertise, Experience, Authoritativeness, and Trustworthiness. Download Checklist

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