Hello ,

In our Jun24 issue, we take a look at the power of research to build better brands. We go 'under the hood' in the world of award submissions and discuss the 6 key stages to launching or relaunching your brand. We round out with a bit of persuasive advertising examples to get the creative juices flowing. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

Have you done your research?

Great brands are insight-led.

As human beings we all perceive the world (and brands) differently. As marketers, we like to think we know what our customers, employees and communities think and feel about our brand, but do we really know? That’s where research comes in.

Learn more

'Tis the season for Awards. Why enter?

We've been collaborating with many of our clients supporting their award entries. Here are our top 5 tips to help you get noticed by the judges!

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How to launch your brand - 6 key stages

Bringing your brand to life is no easy feat and there are so many balls to juggle. Here's our helpful plan to get the ball rolling in a smooth way.

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How do you build Employer Brands that aren't just pretty, but unique?

One of our deepest passions is also very complex. An Employer Brand is very layered and must appeal to a diverse set of employees. So how do you ensure your brand stands apart from others? Here's how...

Learn how-to

QUICK LINKS

> Get into your audience's 'shoes' without doing 50 interviews!

Easily generate User Personas to guide your marketing efforts with AI using this powerful prompt. Click for how-to

> Effective Branding can actually change how your brain is wired!
This fascinating article uncovers research on how brand's emotional connection with customers can influence their purchasing. Click to read how

> What is persuasive advertising?
Check out these 7 types of persuasive ads that harness emotions to sway customers! Click to view

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