Hello ,

In our Jan 25 issue we kick off with getting into the underbelly of your CVP and how it influences your culture. We've picked a fight in Employer Branding between AI and the Experts. Plus if you want to craft a data-led and more human Value Proposition for your brand - we have the framework for you. There's also how to bridge the generational communication gap at work (it's all about punctuation!) and we finish with some of the better trend predictions in video, brand and AI. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

Your CVP: How do customers drive culture?

Every interaction, every transaction, every fleeting moment of contact between your brand and your customers is shaping who you are.

Close up of water drops on woven threads of a spider web

AI vs Experts: Who's better at predicting the biggest trends in Employer Branding in 2025?

We compared AI against 44 Employer Branding leaders and the results were eye-opening. While AI did well on broad trends, the Experts offer much deeper, more practical ideas that will shape the year ahead. How many are you set to employ this year?

The 8 Pillars of a Value Proposition Framework

Our proven EVP framework helps ensure our data-led insights are both broad and deep with a human lens to create more belonging. Download our infographic!

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Help to bridge the workplace communication gap

Unlock smoother workplace interactions by recognising generational differences in communication styles—check out our actionable tips!

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QUICK LINKS

> Video Marketing's Next Big Thing for 2025?

From AI-powered personalisation to the rise of vertical videos, staying ahead in the digital landscape means embracing these cutting-edge trends. Learn more

> How to Future-Proof Your Brand for 2025

These 5 branding trends, from authenticity to AI innovation, are setting the stage for the year ahead. See the trends

> Why AI Is the Marketing Tool You Can’t Ignore

With smarter automation and deeper insights, AI is unlocking new opportunities in marketing—are you ready for the shift? Find out why

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