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Magnetic Ideas

Hello ,

In our Apr24 issue we share learnings from our 30-Day AI experiment. Then uncover the 8 essential assets to make your brand more human. Plus there's 4 tips to turn your careers website into a talent magnet. We also tackle the tricky question - how aspirational your brand should be. Finally a hilarious AI vs Copywriter battle for a Nike ad that can't be missed. Enjoy!

Photo of Simon Druery - Managing Director at Belong Creative

Simon Druery

DIRECTOR - Belong Creative

Group of diverse young people laughing at what they are watching on the phone

30 days of experimenting with AI.
What could go wrong!

Culminating in our Director, Simon facilitating a lecture on AI at UNSW, the team spent 30 days in the AI sandpit having a play. Here's what we learned!

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Group of people at a table talking

How aspirational
should your
brand be?

"We're going to the moon" - said JFK, repositioning Brand America! We explore how best to balance aspiration with realism in your brand strategy.

Read more
Creative Rubric

4 ways to turn your Careers website into a talent magnet.

Are you attracting, engaging and inspiring potential new recruits, or repelling them? Your Careers pages is the gateway to building your reputation as an employer of choice. We offer 4 key ways to ensure your site is effective, plus share some great examples.

Get our top tips
Women with a bowl of bolognese

How 'human' is your brand? 

By leveraging these 8 essential brand assets your brand will feel more relatable, which is vital for fostering trust, loyalty, and lasting customer relationships.

Read more

QUICK LINKS


> Is there an AI for that?      

Bookmark the #No.1 AI Aggregator to source and recommend AI tools for any conceivable task or challenge! Click here


> How a workshop idea became a global social campaign
success for Netflix.

'Because Of Marketing' breaks down Netflix's 'conversational' social strategy and key learnings. See post


> AI vs Copywriter. Who understands the Nike ethos better?
This prompt engineering test is both funny and thought-provoking. See post

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