Hello ,

As a champion of brand and marketing, your never-ending mission is to attract and engage the right people. And that takes work! So to support you, we've bundled together some fresh thinking, proven strategies and inspiration that are all magnetic by nature to help you do what you do best. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

Unlocking strategies to enhance creativity.

In the world of branding and marketing, there’s an ongoing push for a ‘creative edge’ – that unique idea or concept that sets a brand, business, or product apart in today’s attention economy. The truth is creativity often doesn’t come naturally or spontaneously. There’s a science behind it that can be learnt and practised. In this article, we unpack the science and strategies that will help unlock creativity for your next project.

Explore strategies

With the rise in AI powered content, is it time to sack your copywriter?

Is the content produced by AI-powered ChatGPT accurate, effective or indeed worthwhile? We've been testing it out. Even when asked, ChatGPT itself explains "it's not a complete substitute for human content". Explore how a combination of human creativity, expertise and AI assistance can often lead to optimal results.

Learn more

You want to create a video. But where do you start?

Video is an exciting tool to engage, inform and influence your target audience. However, it is also a complicated medium to produce. "What type of video is best? Do I need actors, animation or a studio? What should my main message be? And how much does it cost?" To give you more clarity, we've created a Video Project Guide to answer all your burning questions.

View helpful Video Guide

They say leaders are readers!

Looking for some book ideas to nurture your mindset, career or leadership approach? Here's a great collection of life-changing (body, mindset, strategy, leadership, brand, culture) books. For a brief summary and the personal impact on our Managing Director Simon, check out his LinkedIn post.

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QUICK LINKS

> Are your 'green credentials' meaningless?

ACCC is on a greenwashing crackdown. Is it time to review your green messaging? See article

> Richard Branson on how to balance creativity with productivity and focus. The Virgin founder shares his personal approach to creativity plus EQ versus IQ. See article

> Content is king.
CMO research reveals 4 key insights into the state of content in 2023 and beyond. View report

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