Hello ,

In our June 25 issue we share how brands can navigate the mega-shift in socials in 2025; from doom-scrolling to connection and community-building. Plus we look at the latest social tools - what's working well for brands and what's not. We finish with a touch of nostalgia at social's origins and at it's role for brands in the year ahead. Enjoy!

Simon Druery

DIRECTOR - Belong Creative

Mindless scrolling is out. Building connection is in.

Millennials are done with the scroll. As their social media habits mature, they’re choosing platforms that prioritise connection, creativity, and community. If your brand still relies on loud tactics and shallow engagement, it’s time to rethink your brand's social strategy.

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10 Ways for Brands to Build Community in 2025

Strong brands are built on real connection. It’s not just about showing up online, it’s about showing you care. In this article, we share ten practical ways to create meaningful social connection and build a brand people genuinely want to be part of.

Learn more

Essential Tools to Power Your Social Media Strategy

An effective social strategy starts with the right support behind the scenes. In this article, we cover ten trusted platforms that help simplify, streamline and strengthen your social media presence, so your team can focus on creating content that connects.

View tools

AI and Social Media:

A helpful hand but not the whole solution

AI is changing the way we manage social media, but it can’t replace human creativity or authentic connection. Explore where it helps - and where it still falls short.

Get insights

QUICK LINKS

> Marketing guru Gary Vee predicts what's hot in Socials in 2025

GaryVee reveals why old social media tactics won’t cut it in 2025 and why mastering platform culture is the key to real connection. Learn how to stay relevant and ahead of the curve. Read more

> How Social Media evolved into What It Is Today

Explore the history of social media platforms and see how these milestones have shaped the digital landscape we know today. Infographic

> How Minecraft helped Woolworths boost sale

Woolworths’ collaboration with Minecraft wasn’t just a gaming promotion — it tapped into a powerful social media ecosystem. Often underestimated as just a video game, Minecraft functions more like a social network, where millions of players create, share, and connect in immersive, user-generated worlds. By aligning with this cultural phenomenon through collectible cardboard characters gifted with every $30 spend, Woolworths saw a notable lift in third-quarter food sales - up 3.4%, exceeding expectations by 1%. Discover how

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